Schools know that texting is a great way to reach out to families. It’s better than the “robo-calling” that is only one-way, is overwhelmingly reported as an annoyance to the Better Business Bureau, can disturb parents at work, or set off all the school staff phones ringing at the same time. They also know texting works well if you have a population that is less likely to have reliable, ongoing access to the internet. It’s also one of the best ways to get information right from your school and into the pockets of those who care about students.
But with so many choices out there, which is the best one to choose?