In Disrupting Class: How  Disruptive Innovation Will Change the Way the World Learns, Michael  Horn, Clayton Christensen  and Curtis Johnson discuss how to transform the education system to  customize learning for different student needs. They are publishing a  revised and expanded edition which includes a new chapter on student  motivation.  To publicize the new book there is an  adaptation of that new chapter for free from their website titled  “Rethinking Student Motivation.” 
The paper  explores how educators can crack the code on motivating students—which  is crucial for learning—through the lens of the famous “jobs to be done”  concept that Christensen pioneered. The authors assert that  schools—just like businesses that are trying to make critical  connections with their customers—must seek to understand what “jobs”  students are trying to accomplish in their lives and answer the  question, “What job might they hire schools to do?” Their research shows  that the two core “jobs” students set out to do each day are “feel  successful” and “have fun with friends,” but schools often fail at  integrating these core jobs into their operations. This chapter provides  insight into how schools can change to enable students to do these jobs  through project-based learning, computer-based learning, and other  innovations.
I think the link is broken. I am very interested in the paper, but it directs me to an Outlook login page.
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Thank you!
The "click here" link after "to download the paper" worked for me. 9/8/10 9:35pm
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