icould should become an essential component to every student's personal success plan. The site gives visitors the inside story of how careers work. The icould storytellers relate, in their own words, their real life career journeys. There are over a thousand easy to search,varied and unique career videos as well as hundreds of written articles. From telecoms engineers to police officers, from landscape gardeners to web designers, from engine drivers to zookeepers; they talk about what they do, what it’s like, how they came to be where they are and their hopes for the future. They also share the times they’ve messed up, had difficulties and set-backs as well as their opportunities and experience of achievement and success. The video stories – as well as articles – talk about real issues, such as problems at home, taking a year out, failing exams and coping with redundancy. In addition to being able to look at people via careers, visitors can also look by searching life themes like Making a difference, Apprenticeship, Passion, School stories -negative.
An essential component of personal success plans is finding heroes and helpers. Heroes and Helpers are people that students believe inspire them, either the heroes who may be famous and/or helpers in their own lives that they may know personally. This site provides a treasure-trove of real potential heroes and helpers that they may very well be able to relate to and who may expose them to ideas and possibilities they never knew existed.