This week I had the pleasure to speak on a
panel to career-minded students at the Staten Island Economic Development
Corporation's annual conference. Our panel consisted of four experts familiar with social media who shared advice about what to do when it comes to
how to best use Facebook, Twitter and other digital platforms. The main message as reported in the Staten Island Advance: Think before you post, tweet ... and curse.
Below are the 10 statements the Staten
Island Advance selected as the best. Take a look. There are some new
considerations. For example: What does it say about a person who constantly
posts selfies? Does having less friends mean that you are more discerning about
who you associate with and having more mean you are trying to win some silly
popularity contest?
See what the panelists said. What do you agree with? What ideas are new to you? Is there anything you disagree with?
- Develop
your online reputation: "Think about one sentence
that defines you," said Ms. Nielsen. "That sentence should be
carried online through all of your social media profiles."
- Create
interactive content to enhance business: "Putting posts out
there that are interactive gets people going." said Schifter,
focusing on building small business buzz. "The more interaction you
get, the more viral it becomes."
- Monitor
social media privacy: "Even with privacy settings, it's not 100
percent secure. Especially on Facebook -- they change things every day,
whether it's their algorithm, or privacy setting, do not trust them to
keep you safe," said Ms. Lev-Ari.
- Don't
become a news headline: "There's a fine line
between freedom of speech and offending people needlessly. There's people
who tow the line very well, and there's people who leap over it,"
said Ms. Bellesi.
- Lay
off the F-bombs: Take
the profanity out of social media, said Ms. Lev-Ari. "Train your
brain that profanity is not part of it. Just dismiss it."
- Somebody
is always looking: Employers, colleges, and even potential dates can
easily find postings on social media, warned the panelists.
- Do
it for the right reasons: This era is fueled by
technology, so "Use your social media powers for good," said Ms.
Bellesi.
- Handle
negativity with grace: "Just do what you can and
don't let it destroy you," says Ms. Lev-Ari. "If you're in the
spotlight, whether it's the good or the bad one, it means people are
looking at you."
- The
more friends, the better?: Not so much, but it depends,
the panelists argued. Schifter said when it comes to small business and
company-friendly posts, more followers are good for work. However, when it
comes to strangers monitoring personal accounts, try to narrow it down,
said Ms. Lev-Ari.
- "Selfies have to stop," said Ms. Bellesi. "The word selfie has been added to the dictionary. That made me cry. We live in a very much a 'look at me' society."
______________________________
Panelists
Lisa Nielsen, director of digital literacy for the city Department of Education
Cory Schifter, owner of Casale Jewelers in Dongan Hills
Meirav Lev-Ari, owner of Just Post It, a social media management company
Barbara Bellesi, assistant director, Center for Academic & Career Engagement at Wagner College, Grymes Hill.
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